The Launch Lab | Details
The Launch Lab will take place over the course of three months, during which time members will gather to learn from leading experts in social media, publicity, book selling, marketing and more. Writers will be led through a process in which they honestly assess themselves, their books and their audiences in order to create the best campaign and strategy to launch their books and careers. Once strategy is in place, writers will be encouraged to find and have faith in their authentic promotional voices, build or enhance their online and off line presence, recognize and create audience channels, and learn how to approach publicity and pitching. Along the way, authors will also learn about advertising, social media metrics, and how to best utilize Amazon. Community is key here. Writers will be encouraged to network and assist each other in their work by sharing successful strategies as well as failed experiments. Lab participants will give and receive feedback on their blogs, websites, pitches, and presentation skills. Each writer will be assigned a coach who will check in between sessions to troubleshoot or to give additional guidance.
2013 Program Structure
Day One (October 4th): Uncovering your Motivation—Articulating Your MissionFull day with networking dinner Day Two (October 5th): Defining your Public Persona and Connecting with Community
Full day Day Three (November 1st): Strategic Execution of Your Campaign
Full day with networking dinner Day Four (November 2nd): Evaluating and Reassessing Your Outreach
Full day Final Gathering (December 7th):
Morning session with lunch
All sessions will take place at Grub Street's headquarters in Boston at 162 Boylston Street, 5th floor. This is a pilot, but we estimate that participants should plan on spending a minimum of 10 hours per week on this work. See more information about our submission guidelines, instructors, and students and why we started this program.